One of the primary ingredients for success in the fitness industry is the ability to inspire, engage and help people feel successful. Challenges have been a proven tool in the industry to help achieve this.

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I helped Revl develop, design and market a pilot for its 6 and 8 week challenges. Rolling out the first after our April 2020 Covid lockdown, the result was epic. Almost 300 members (50% of our membership) took up the challenge, giving an important boost to overall membership sales.

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Revl has since integrated seasonal challenges as a primary engagement and retention tool.