PaySauce
PaySauce is a payroll SaaS business targeted at the agriculture industry.
When they contacted me about their Annual Report, they were relatively fresh off the blocks and on the path to great things. They'd just launched on the NZX and this Annual Report was to be the first since becoming a public company. I needed to not only provide an overview of the business operations, but also inspire trust, credibility and position the brand with the likes of Xero in the payroll space.
With a strong agricultural focus for the customers, I moved the PaySauce drip to dairy where we took a full cream approach to the design.