Edified are an education consultancy who approached me as they were gearing up for growth. The problem they faced was their existing brand identity and marketing platform didn't position them as experts with credibility to deliver at scale, differentiate from competitors or represent their personality.

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They didn't want to lose some key elements of their existing brand, so the process I took them through was to identify the valuable elements of their existing brand and build an evolved personality. I then developed that into key branded material and a marketing website.

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The result is a brand that both reinforces trust and brings through their unique personality.